Description
In her brilliant and acclaimed The Age of Surveillance Capitalism, Harvard University professor emeritus Shoshana Zuboff exposes a new form of capitalism she calls “surveillance capitalism.” She argues that tech giants like Google and Meta are mining hidden human experiences and behaviors as free raw materials and turning them into behavioral data. This data is then sold in behavioral prediction markets to not only predict our future behavior, but also to shape it for corporate profit.
In this book, the author warns that unlike industrial capitalism, which exploited nature, surveillance capitalism is exploiting nature itself and the human psyche. This new power, which he calls “digital holism” or the Big Other, poses a serious threat to free will, democracy, and privacy in society. Zuboff wrote this book as a plea for the future of humanity, to awaken societies from their slumber and call them to stand up against this invisible control.
Book Features
- Inventing and accurately explaining the theory of “surveillance capitalism” as one of the most important economic and social concepts of the 21st century.
- Documentary examination of how social platforms have become tools for behavior modification and digital addiction.
- Analyzing the destructive effects of the unprecedented concentration of digital knowledge and power on the structure of democracy and national sovereignty of countries.
- Winner and nominee of several prestigious international awards, including the Financial Times and The New Yorker’s Best Book of the Year.
Book specifications
- Publisher: PublicAffairs
- Instructor/Author: Shoshana Zuboff
- Number of pages: 478
- Number of chapters: 17
- Format: PDF
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