Description
Marketing Analytics & Retail Business Management using Excel is a course on how to analyze marketing performance and manage retail business operations using Microsoft Excel, published by Udemy Online Academy. This course is an application that teaches learners how to analyze marketing performance and manage retail business operations using Microsoft Excel. This course teaches you everything you need to know about different forecasting models, market basket analysis, conducting market research, marketing analytics, RFM (recent, frequency, monetary) analysis, customer assessment methods, and price-pack analysis, and how to implement these models in Excel using Excel’s advanced tools.
Designed for business professionals, marketers, retail managers, analysts, and students, this course shows you how to organize, analyze, and visualize business data to support informed decision-making. People learn how to use Excel for sales analysis, customer segmentation, inventory tracking, pricing strategies, marketing campaign evaluation, KPI reporting, dashboards, forecasting and data-driven business planning. I am absolutely confident that this course will provide you with the necessary knowledge and skills related to marketing analytics, marketing research, forecasting techniques to immediately see its practical benefits in your workplace.
What you will learn in Marketing Analytics & Retail Business Management using Excel:
- Become proficient in using powerful tools like Excel to create forecasting models.
- Learn how to estimate trends and seasonal aspects of sales.
- Perform market basket analysis and calculate sales increases to derive a store layout that maximizes sales of complementary products.
- Understand how to interpret the results of a linear regression model and turn them into actionable insights.
- Learn practical concepts on how to achieve the optimal price point for revenue/profit with bundled products.
- Learn why cable companies bundle landline, mobile, TV, and internet services (bundling).
- Perform RFM (recency, frequency, and value for money) analysis to help you maximize profits from your email marketing campaigns.
- And…
Course specifications
Publisher: Udemy
Instructors: Start-Tech Academy , Abhishek Bansal and Pukhraj Parikh
Language: English
Level: Introductory to Advanced
Number of Lessons: 75
Duration: 7 hours and 54 minutes
Course topics
Marketing Analytics & Retail Business Management using Excel Prerequisites
You will need a PC with any version of Excel installed in it
Basic understanding of Excel operations like opening, closing and saving a file
Pictures
Marketing Analytics & Retail Business Management using Excel introduction video
Installation guide
After Extract, watch with your favorite Player.
Subtitle: None
Quality: 1080p
Downloadly link
Rapidgator link
File password (s): www.downloadly.ir
Size
3.3 GB