Description
Make the Case: How to Present Design Ideas That Spark Action. Many designers believe they know what their organization needs to fix and are fed up with their team not solving problems. They are confident that their ideas will make a difference, but they don’t know how to articulate it in a way that managers will take action on. When they pitch their proposal, it’s treated as a regular proposal and doesn’t get funded. The same thing happens with work that has already been done; when a designer uses terms like user friction, management postpones it until later and nothing changes. It’s not a design problem, it’s a translation problem, and that’s why good ideas get lost. The user experience manager at Ford says that selling and advocating for design is 50 to 60 percent of a designer’s job. This course provides frameworks for turning design decisions into business results and introduces AI workflows for time management. The program is based on thirteen years of experience delivering design in environments where the value of design was not recognized and has been tested with thirty-two leaders from major companies such as Target, Ford, Masterbrand, Meta, and Amazon. The course consists of eight sessions over four weeks, and designers learn how to build a case for each action and make recommendations that managers can’t ignore.
What you will learn
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Gaining management buy-in to ideas, whether to solve problems or explore new initiatives
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Connecting design work to business outcomes
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Translating user experience concepts into metrics that management tracks
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Discover the business outcome behind every design decision with clear steps
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Using user behavior measurement methods such as the heart model
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Build a business case for design work even without complete data
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Defining success with a framework of goals, signals, and metrics before design
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Mapping pages that impact the target metric
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Turning a gut feeling about design into a testable prediction
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Transforming research findings into executive decisions
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Moving up the data pyramid from simple data to damaging metrics
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Shaping findings to suit the needs of managers, product managers, and engineers
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Answering important questions before they are asked
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Providing irreplaceable advice for managers
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Generating different angles of the solution before final commitment
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Estimating impact using benchmarks from similar projects
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Ranking the assumptions for choosing quick wins versus strategic bets
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Constructing arguments that stand up to scrutiny
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Placing business objectives as the main focus of the presentation
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Creating coherence across all claims presented
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Finding weaknesses in the argument before stakeholders
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Adapting the argument to the real meeting room environment
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Formatting unsolicited ideas as valuable suggestions
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Using the problem, stimulus, solution approach to create a sense of urgency
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Combining multiple methods to convey importance and urgency
This course is suitable for people who:
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Designers who want to use data to bypass administrative policies to have greater impact.
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Designers who are ready to operate at a strategic level and use evidence to shape structures.
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Designers who have a unique idea in mind and want to present it without seeming too pretentious.
Description of the course Make the Case: How to Present Design Ideas That Spark Action
- Publisher: Maven
- Instructor: Kai Wong
- Training level: Beginner to advanced
- Training duration: 12 hours and 17 minutes
- Number of lessons: 41
Course headings
Course images
Sample course video
Installation Guide
After Extract, view with your favorite player.
Subtitles: None
Quality: 720p
Download link
Rapidgator link
File(s) password: www.downloadly.ir
File size
3.1 GB